CONTEXT
I am managing a festival in Italy and just reached an important agreement with another slightly smaller festival: we will merge together from next year and relocate to their location.
Something I need your help on, however, is the decision about which name to give the new baby.(Free tickets to all those who are going to contribute! Just PM!)
INFO
Festival 1: Atlas Festival - From a marketing perspective, we established a better and more recognized brand in just three years, as a result of our marketing efforts and competences compared to our counterparts.
- Facebook followers: 11k
- Instagram followers: 7k
Festival 2: Taurus Connection - Established almost 10 years ago, the trajectory this festival followed is radically different from ours. These guys started with very intimate parties and built a loyal following year after year, with almost no advertising, especially on digital platforms of any kind.
- Facebook followers: 1.4k + 5.5k (festival + organizer's page)
- Instagram followers: 1.5k
Both organizations agreed to keep Atlas in the name of the next event, as it is undoubtedly stronger as a brand.
THE NAME
Currently, we're divided between two options:
- Maintain the name Atlas Festival, and assign the name Taurus to the main stage of the event.
- Opt for Atlas Connection, which borrows elements from both projects.
My reasoning is the following:
Atlas Connection would resonate more within our audiences, as it better conveys the merging of two projects, creating IMO a lot of hype, especially in our current audience. Moreover, it would make the entourage of Taurus Connection more recognized and involved, as part of their festival name is maintained.
However, I am afraid that such a name might hinder our expansion, especially with digital marketing: almost every festival I know has the "festival" suffix in their social media and websites (ie: Boom Festival, Ozora Festival, etc.) and I think that might stem from the need to better stand out in terms of SEO as it is a probably powerful keyword.
If that is true, we should basically have to choose between hyping our current audiences with the risk of making it harder for us to reach a larger audience in the future, or rather go for the safer choice without, however, capitalizing much on the perception of the two projects merging together.
What would you do, and what would you investigate further to identify which option is better?
Many thanks for reading my post!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/pf5hr2/seo_concerns_over_festival_name_advice_needed/>
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