Friday, October 29, 2021

Page ranking #1 on keyword... without using said keyword. How?

I thought this was interesting and wanted to know what SEOs think about this.

Search the keyword "vegan burger meat" and you'll see a Beyond Meat web page ranking #1.

This page does not have the word vegan on the website, title or meta description. Not once!

Is this Google equating the word vegan with "plant based?" How are they ranking #1 for this keyword without using the word "vegan" at all?

Add "best" before the search and you'll see top 10 style blogs ranking in the top 3.

submitted by /u/machococks
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/qih7hy/page_ranking_1_on_keyword_without_using_said/>

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