Keyword targeting strategy for across the pond and in different languages?

I was wondering if anyone has some suggestions for targeting keywords for searches from different countries.

The company that I’m writing for is a design agency that operates in Vietnam. They have a Vietnamese writer, targeting locals. They do keyword research using Vietnamese as the language and Vietnam as the location in Google Keyword planner.

Meanwhile my strategy is to target English speaking owners in Vietnam, then Singapore, then the US. The reason is the agency has had beat experiences from clients from these countries. Does it make sense to target the keywords I find using GKW with location as Vietnam, and language as English? Then change location respectively? Or should I target opportunities I find using “English” and “global” location?

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