Link exchange how does it work?

Sorry but I'm completely new to this

Do I need a specific HTML/tag code to put another site link? or just place another site link on my website and that's all.

And what is the best place to put the link on the home page?

submitted by /u/Rocketyrion
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/fmxfh7/link_exchange_how_does_it_work/>