Monday, March 2, 2020

What is the use of popular searches/anchor text links in the footer? Is it a keyword ranking factor?

So, I was going through different sites and they are having keyword related links in their footer.

example - the below "POPULAR SEARCHES" I have taken from one of the site, so they have used these links in their footer.

POPULAR SEARCHES

Jeans | Shirts | Denim Jeans | Denim Joggers | Shorts | Joggers | Knitted Shorts | Knitted Joggers | Checkered Shirts | Innerwear | Formal Shirts | Slim Fit Jeans | Vest | Brief | Men's Jeans | Skinny Jeans | Slim Fit Jeans | Casual Shirts | Formal Trousers | Trousers | Casual Wear | Formal Wear| Western Wear | Denim | Ripped Jeans |

I am also thinking of using the same method, but before using I wanted to know, Is it one of the keyword ranking factors? does it help in ranking a particular keyword on top of the SERP?

submitted by /u/parasCOB
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/fcoq5q/what_is_the_use_of_popular_searchesanchor_text/>

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