Guest post on an external site for link building or post it on your own blog?

What is your criteria for posting to an external site for link building or posting it on your own blog?

My current thinking is that if it's really on topic for your product post it to your own blog.

If it's not really directly relevant to your company/product/brand post it somewhere else as a guest post to build domain authority.

submitted by /u/brainhack3r
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/bugh10/guest_post_on_an_external_site_for_link_building/>