Sunday, February 16, 2020

Question about local SEO and the name of the business

Hello all. How much does the keyword in a brand name affect local rankings?

As a hypothetical example, let's say I want to start a national electronic repair chain that fixes/sells all types of electronic devices. Will "Phone Fixers" rank better locally than "Tech Fixers" for phone repair? Would having the business name as "phone fixers" negatively impact SEO for searches such as "xbox repair" and "computer repair"?

Or does the actual name of the business pale in comparison to other SEO strategies, such as Google My Business optimization, content, metadata, etc?

Would love to hear your thoughts on it, or if you have any resources or case studies I could view, that would be amazing as well.

submitted by /u/AlexanderTox
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/f518u6/question_about_local_seo_and_the_name_of_the/>

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