Saturday, February 22, 2020

Search engine results page organic ranking question.

I recently started working for a small creative agency and I know very little about SEO, so apologies if this is a stupid question.

One of the sites we maintain is a performing arts center website. There's an event coming up with a playwright and when I google that playwright's name the center's event shows up #6 in Google's organic search results.

#1 is the playwright's Wiki page, #2 is the playwright's IBDb page (IMDb for theatre), #3 is a feature on the playwright on a popular (?) blog from last year, #4 is an Amazon page where you can buy this playwright's book, #5 is another feature on the playwright from a blog, then #6 is the center's playwright event page.

Is #6 good? I imagine it's fine to rank below #1, #2, and #4, and if the blogs are popular in their industry it makes sense to me they're ranked higher. And especially since this event is temporary it would seem to me like #6 is okay.

The event page's meta title is formatted fine but there's no meta description and their usage of header tags could be better. But would adding a meta description and fixing their header tags help?

Thank you in advance. I'm trying to endear myself to my new employers so any insight would be very much appreciated.

submitted by /u/cranekicked
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/f83cae/search_engine_results_page_organic_ranking/>

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