- The headline & title tag is a common important SEO element
- Long-tail keyword searches produce higher click-through rate (CTR) than generic searches
- The average content length of the top position at Google SERP contains more than 2500 words
- Schema markup like FAQ schema, breadcrumbs will continue to be important
- BERT & E.A.T-focused based optimization
- On-page content improvement continued to be the most effective SEO tactic
- Embed Video Content in landing pages with Video Featured Snippets & optimize it for SEO
- Google will continue to provide more preference for mobile-first indexing
- Images are returned for search queries on Google
- Revamping the old blog posts with new content & images can boost organic traffic
- Featured snippets remain big elements in SERP. Optimizing the content to appear in search snippets for zero positions. Most of the voice search answers came from a featured snippet.
- Mobile queries such as “Best”, “right now”, “Where to buy” & “near me” have grown over the last two years and continue to grow
- Top four ranking factors are visits, Average time on site, pages per session, and bounce rate
- Improve/revamp the low-quality pages into High-quality content.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ey23fy/seo_trends_in_2020_to_watch_out_for/>
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