Ok so I did some research on changing publishing dates a while ago and I know the general effects for when you change a publishing date to make your content look fresher. My problem right now, however, is the opposite.
I'm the head of content marketing and my company produces content in English and German. Until June there was parity between both blogs because they had a German working student writing in German and someone was translating the content to English. However, they fired her shortly before hiring me. Problem is, I don't speak German fluently (yet). So while I could keep the production of English content going and made several optimizations, there was nobody to convert that content into German. I put that as a priority over the last month and now we finally got a native bilingual German/English speaker to translate all the content published in the last 6 months.
The problem is that if I publish all of it at once, it will look hella weird on our German blog to have all this content with the same publishing date. Therefore I thought of adjusting the dates to be the same as their original in English. I'm not concerned about the perception of "recurring visitors" because they are very few and for more than 95% they land straight into one of our posts and don't really check the general blog page, just the next recommended post, an ebook or some product page. This change is aimed at new visitors to show them we are frequently updating our blog, instead of having a 6 months gap between publishing dates and suddenly a deluge of content.
So my only concern is whether it could penalize our SEO or not. Does anybody know?
I hope I was able to make myself clear and if you have any further questions, let me know! Thank you!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/a6ygfk/effect_of_changing_publishing_date_to_older_dates/>
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