Mega Thread - Approaches To Dealing With Plural Search Terms With Comparative Intent

I'm hoping to start a mega thread of approaches to a problem we all face here.

When working for a brand, how do you deal with plural search terms with comparative intent?

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---- Example ----

If you’re a brand, you’re expected to rank for your brand terms. No problem. However, if you’re not well known - no one is searching for you.

So what are your best options? Typically, research turns up a lot of traffic for plural searches terms with comparative intent.

For example: “best hotel in X_destination”. Or “best app for X.

The paradox is, if you’re not well-known yet or are just starting SEO, it’s not easy to get on lists like this.

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--- a few options ----

Here are some options that seem to be available to leverage these types of searches:

1. Recommend creating our own comparative lists. The problem with this is brands typically have guidelines against listing and linking to competitors as options in a list on their blog/ website. Even if they do it, it seems like it would be tough to convince users/google that your comparisons are unbiased.
2. Beseech comparisons sites to list you
3. Guest blog for comparison sites and make sure you include yourself

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--- your turn ----

What other approaches would you add? And what is your go-to approach for ranking or getting on lists for terms like this? Also, if you can include any recommended reading for executing the approach, all the better.

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