I know that a lot of organic traffic is hidden in GA. Of those that are not, I would like to know if it is possible to segment into Branded and non-branded organic visits.
The ideal end result would be where I can click on source, click on organic and then go deeper to click on organic/brand and organic/non-brand
If this is possible I would then go deeper and begin matching up non-branded search terms to match the campaign structure of my SEM accounts.
I know that since a large amount of traffic is encrypted this won't be an amazing indicator. Yet to know if we are improving non-branded organic growth is certainly valuable
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/a713sa/split_brandednon_branded_organic_traffic_in_ga/>
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