Many things are changed in the search engine optimization (SEO) landscape. Thus, it is necessary to fine-tune your SEO strategy. There are two types of SEO strategies:
- Technical SEO
- Keyword-oriented SEO
In this article, I will share the top 6 tips to create a killing technical SEO strategy.
1. Perform a Thorough Technical SEO Audit
Your website makes the first interaction with your prospects and customers. Thus, it is necessary to optimize it. Technical SEO helps you optimize the website. To get started you need to start with the technical SEO audit to review the health of the website. You can use the following tools to audit the site:
- Google Search Console
- Screaming Frog and
- SEMRush
2. Add SSL
SSL stands for Secure Socket Layer which creates a secure communication line to let a browser and a web server pass signal, data, and other packets in a secured environment. In simple words, it creates an encrypted connection for security reasons. It encrypts data, such as payment details, login credentials, etc.
3.Reduce the Load Time of The Site for Desktop and Mobile Users
According to the stat shared by Neil Patel, more than 40% of users have left a site because of slow load time. If you reduce the site load time, you can leverage the following benefits:
- Reduced site abandon rate
- Reduced bounce rate
4. Eradicate Mixed Content
Mixed content means you have one or more HTTP page links that are linked from your HTTPS pages. This creates certain SEO roadblocks. Here is a quick guide to taking care of this issue:
- Open SEMRush and run a technical SEO audit for your site
- Open Error report on it
- Click on the tab labeled, “Issues with Mixed Content”
It will give details about all links, pages, and other related details. Based on this report, you can take a manual or a plug-in based action to resolve this issue.
5. Eradicate Duplicate Content
This will help not only with technical SEO but also with keyword-oriented SEO. As per the standard Google practices, your website cannot have more than one page with the same content. This results in faltered ranks for your keywords. To identify these pages, please follow the below-mentioned steps:
- Run a technical site audit in SEMRush for your site.
- Open Issues – > Duplicate Content
It will give the list of pages that have duplicate content. The best technical SEO strategy here is to get those pages written again from scratch.
6. Eradicate not Found and Broken Links
If you are landing customers or prospects on the pages that are moved or do not exist, then it creates a bad user experience. If a page has a broken link, then it may create crawling and indexing issues. You must fix these types of pages with an effective solution. For example, redirect a non-existent page to the relevant page with the 301 redirections. Source: blowhornmedia
Below are some of the tools that you can use to identify broken links:
- Google Search Console
- SEMRush and
- LinkMiner
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/f2rjvn/top_6_tips_to_create_a_killing_technical_seo/>
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