my home page is ranking for a keyword, but it is on the second page. Every other page that ranks for this keyword is either a service page or a blog explaining the KW. While my homepage is already placed 12 for this KW and has backlinks etc..What is the best practice to create a new page targeting this KW and have that one rank since I'll have a better chance at getting on the first page? Ideally I would spread my link juice and retarget my homepage but not sure the best way to do this.
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