Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam.

Google reminds site owners to qualify links appropriately when linking out to other sites.

Sites are required to add tags to links where there’s a value exchange between the two domains.

In particular, Google singles out affiliate links and links from sponsored and guest content.

Here’s what Google recommends for each type of link:

​

• Affiliate links: Google asks sites participating in affiliate programs to qualify these links with rel=“sponsored”, regardless of whether these links were created manually or dynamically.

​

• Links from sponsored posts: Links that are advertisements or paid placements (commonly called paid links) are to be marked up with the rel=“sponsored” value.

​

• Links from guest posts: Links from guest posts are to be marked up with the rel=“nofollow” value.

submitted by /u/pavanvora
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/osgyuo/google_begins_rolling_out_the_link_spam_update/>