Thursday, July 29, 2021

Featured snippet, lots of impressions, poor click-through - update the meta description?

I’ve got a site that’s got the featured snippet for a great term in their market, and getting a good number of impressions - but it has a very low CTR.

The title is right, and works well, but the snippet is not particularly actionable.

Would you update the meta description for a more actionable snippet or leave it alone?

Will updating the snippet cause me to lose the featured placement?

submitted by /u/MysteryBros
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/oubbgb/featured_snippet_lots_of_impressions_poor/>

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