Affiliate Partners Using Identical Content On Their Websites - Negative Impact On SEO?

Greetings,

Company X has affiliate partners and re-selling partners which have their own website. They are re-selling and advertising product Y of company X.

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However, they use the exact same images and exact same content (text) to describe the product, without providing any backlink to company X. Only the visual design of the webpages is different, but the same text and images are used.

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• Can this hurt company X SEO on the long run?
• Should the partners use a rel cannonical?

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Thanks for any info and help :)!

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