So I have a client who is a law firm. 2 law partners. But their business is split. Lawer 1 is Criminal. Lawyer 2 is Personal Injury. Two entirely different areas of law that do not overlap and do not compete with each other. When they hired me, they had 3 websites and 3 accompanying GMB listings:
- CriminalDefenseLawyer1(dot)com w/GMB: "Layer 1's Name, Esq."
- PersonalInjuryLawyer2(dot)com w/GMB:"Lawyer 2's Name, Esq."
- Lawyer1andLawyer2(dot)com w/GMB: "Lawyer 1 & Lawyer 2, LLC"
They use the "Lawyer 1 & Lawyer 2" brand name on all their traditional branding/advertising (bus stops, billboards, etc, so people remember it).
That system had been going pretty well. The Lawyer1andLawyer2(dot)com site was basically a simple landing page that would lead the user to the 2 other sites, depending on their reason for visiting. Each GMB listing had its own reviews (a lot!).
Recently, Google flagged Lawyer 2's GMB listing as a duplicate of the "Lawyer 1 & Lawyer 2" GMB listing.
My question is - what's the best solution here? Is there a way to distinguish/separate and appeal the 2 duplicate listings? Or are we SOL and should revise the "Lawyer & Lawyer" GMB listing? Should they only have 1 website and GMB listing? Each independent site ranks well for its corresponding practice area. The Lawyer & Lawyer website doesn't rank well at all because it's essentially just a landing page. It's easy to remember though and gets a lot of direct traffic.
It's a tricky situation because together, they're one firm but are essentially 2 different practices. Their reasoning was that 1 of them would eventually retire and want to disband that side of the practice altogether.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ouo8ol/have_a_client_that_haswants_3_google_my_business/>
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