I have a client who has insisted on paying for a yell listing (UK). I have tried to dissuade him but he obviously thinks it will be worth it. A few months down the line and I have no Analytics evidence to suggest that this is paying off - can't see yell.co.uk as a referrer but not sure if this would show up as a separate source anyway. Do I just leave him to it or put the numbers in front of him?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/f8800k/how_to_prove_money_spent_on_yell_is_bs/>
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