Myth SEM Is Not Good For Branding It’s true that a channel based on intent is not the right choice to acquire new customers; if they haven’t heard of you, they won’t search for you. That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. (We’ll get to that in a second.)
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/f079ub/myth_sem_is_not_good_for_branding/>
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