What is an SEO expert?
The SEO (Search Engine Optimization) specialist does the necessary work to bring the websites to the top in various search engines such as Google, Bing and Yandex. They are trying to maximize the user experience and still maximize their website. You are the person who can perform various analyzes, applications, tracking and reports to maximize websites in search engine rankings.
In short, an SEO expert is someone who knows how search engines work and how to use techniques to improve a website's ranking.
What does an SEO expert mean?
It is the person who ensures the completion of these studies by specializing in all analysis, evaluation, application, monitoring and reporting periods required for search engine development studies. However, the knowledge and workspace of the SEO expert should not be limited to this. The SEO expert also participates in the industry development process, analyzes the work of competitors, takes precautions about possible anti-SEO initiatives on the website and avoids working in this direction.
Who is an SEO expert and what does it do?
Experts in search engine optimization are not only tasked with defining and creating the most appropriate keyword. An SEO expert develops a strategy during the ad preparation phase and evaluates the result of the searched words or comments.
What do you need to be an SEO expert?
Some thinking, research and information functions are required to become an SEO expert. These;
Programmatic work: It is the main criterion for the SEO expert who is constantly working and should be done within a certain program.
Analytical thinking: decision making through a good assessment of dozens of data; Producing effective solutions to the errors and problems that occur are additional functions that are required throughout the SEO process.
Ethics and goodwill: Unfortunately, SEO is an industry misused in implementation and operation. The SEO expert should definitely work in good faith and strive for success with purely ethical work.
R&D: Research and development is the most important point in the SEO industry. Search engine algorithms A highly variable and innovative industry. For this reason, an SEO expert should develop information and application technology accordingly. Otherwise, the potential for success decreases day by day.
Features of the SEO Expert.
Fluent in English. Uses foreign resources to conduct research in the field.
Patient
You should be able to use other data analysis tools, especially Google Analytics.
You must be knowledgeable about connecting. You should be able to use backlink tools (Ahrefs, Majestic, Semrush, etc.) with advanced skills.
He must have been trained in algorithms.
Basic knowledge of programming language (ASP, PHP, C ++)
To transfer micro data to search engines, you must have sufficient HTML knowledge.
You must have analytical intelligence.
You should be able to draw a flow chart and create a road map in a studio.
Vocabulary is broad.
There should be a UI / UX manual.
It should be used for pre-built content management systems. (WordPress, Opencart etc.)
It has good R&D (research and development) skills.
Must have experience in creating reports. You should follow the reports you take and draw conclusions from past transactions. By sharing these reports with the customer, the customer questions are answered.
You should be able to rate social media and Google ads positively in the SEO process.
He must be a good communicator to channel his teammates as a developer or designer and understand the needs of his customers.
SEO Expert Qualifications
You must also have certain qualifications to become a successful SEO expert. The agencies you apply for are analyzed according to your criteria. So about you:
Those who graduated from departments related to SEO experience,
Information about HTML, AJAX, Javascript, CSS,
Bot, crawl, index, pagerank etc. mastering search engine technologies,
To be informed about SEO reporting and monitoring tools,
Basic area and accommodation management,
To use all Google Webmaster Tools, Main Google Analytics,
To know how to use and interpret SEO analysis tools,
To have information about algorithm updates,
Mastering all SEO practices on site and outside the company,
Be innovative and follow SEO trends closely,
What Should SEO Specialists Know?
Basic domain and hosting management
Basic software and coding skills
Must be able to use all the functions of Google Search Console
Google Analytics must fully dominate
Learn about local SEO criteria and their ideal structures.
Knows how to use and interpret SEO analysis tools
To be able to identify competitors and sectors and to determine which values are superior.
You should know how to use the Google Ads Keyword Planner tool
Identify the most desired related words in the industry and stand out to the web site owner.
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