A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/o5ef9g/what_is_the_main_purpose_of_using_keword_in_seo/>
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