A colleague of mine was accused of some pretty scandalous things and the media picked it up voraciously (Fox, ABC, MSN etc…). The allegations were eventually rolled back but there was no media coverage on that. So when people look up my colleague, I imagine people will be turned off by what they see. As such, I suggested that they hire someone who knows SEO and they may be able to push down those old articles.
Does SEO work this way? Can they do anything to push those bad articles down? Or do they have to create new content to push those up? My friend has had a few articles written about other things but they never seem to make it to his front page.
Appreciate any advice
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/obxibk/seo_for_reputationonline_presence_protection/>
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