What is the best SEO content strategy in 2021?

What is a content marketing strategy?

Content marketing strategy involves planning, creating, distributing, and measuring the performance of content developed to create awareness or generate leads for your business.

So how does your brand create a content marketing strategy?

Develop your content marketing strategy by following these steps:

1. Define the personality of your audience

To design a character for an audience, you will need to know the following:

• Who is your audience?
• How can I buy
• Why do they make purchasing decisions?
• When they make the buying decision,
• Where do I buy it?
• What goals drive your behavior?

1. Develop your own content marketing framework

The Content Marketing Institute's Content Marketing Framework consists of five core elements:

Purpose and goals: Why create content and what value will it bring?

Audience: Who are you creating the content for and how will you benefit from it?

Story - About the specific, unique, and valuable ideas your content assets will create.

Process: How you will organize and manage your operations to make your plans work

Measure - How you will evaluate performance and continually improve your efforts.

1. Tofu-mofu-bofu framewok

Tofu-Mofu-Bofu is a framework that develops content based on your funnel.

Tofu - Increase Awareness Of Your Brand / The Issues You Address

Mofu: Educating people on how to choose a solution

Bofu: Explain why your product is the best solution.

1. Get started with content creation and workflow management with a content marketing platform.

Content creation involves crafting content for a specific audience based on a predefined context. Creating content is the hardest part of the whole process.

Here are some search tools you can use:

Google Trends - Search for keywords and hot topics.

Answer the public: Find questions that viewers want answers to.

Quora: Find questions and opinions on topics.

BuzzSumo - Find viral content.

Moz Keyword Explorer - Find keywords and phrases related to any topic.

1. Develop your content distribution strategy

Content distribution involves using different channels to promote your content to an audience.

Channels can be classified into the following groups:

Ownership - Distribute content using properties you own, such as your website, subscription database, etc.

Shared - Use of third party websites to distribute content. Shared channels, including social, professional and messaging networks.

Earned: Earned media covers article publishing, conference and event opportunities, and awards.

Paid: Any channel that requires you to pay to reach the audience is covered by paid channels.

Content Optimization

Content optimization involves reviewing and improving your content based on viewer feedback. The term is also used in the context of content optimization for search results. Optimizing content is an iterative process and allows you to find your audience.

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