Hey all,
I wonder if anyone has any experience with a website bringing in a large amount of irrelevant organic traffic via ranking for a keyword that is in a company/business name and what the best course of action is?
A client of mine has quite a popular keyword in their business name and it seems like suddenly they've started ranking really highly for this keyword in India where the search volume is 150,000 per month.
This keyword, let's call it "music videos", is all over their website, especially their homepage but they are in a niche and it's only ranking because "music" is in their company brand name.
They are mainly operating in US/Europe/Australia and the ranking is coming from India and Cambodia. We obviously can't de-optimise their website as the keyword is in their company name so they have suggested blocking traffic from the regions where the high ranking is but I'm hoping that is not necessary.
Does anyone know what else can be done to stop ranking for this particular keyword?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r4t3pc/ranking_for_irrelevant_keyword_that_features_in/>
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