I had an interesting chat with another SEO who was telling me that Google is "very smart" at picking up on Link Insertions for SEO-Gain and they are "not worth the time"
I disagree.
I mean, why can't you (100% legitimately) go and update an article and add a relevant link?
Say for example you proposed a concept in your article which you wrote a few years back, and the concept was proven several years later by research by some institute - then why would linking to that resource be "negative"? Doesn't make sense.
I'm calling BS.
Sure, if it looks spammy then it is spammy.
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