Out of all the SEO Experiments I have done, this one always pays off.
It's about giving the reader the best value in return.
When it comes to content writers, they most of the time repurpose and replicate a few blogs from page 1 and create a new blog article that is very easy to read.
No one actually puts an effort to conduct original research.
Here is an example of how I am training my in-house writers and interns to do research.
For example: If I want to write an article about "10 Best apps for SEO On Shopify", google is the last place I go because it's mostly either brand-written or affiliate blogs.
- I will go to Reddit, FB groups, and other forums related to Shopify.
- I will send a mail and take quotes from well-ranking Shopify stores.
- I will visit the app store and check reviews for the apps.
- If possible, send a survey to Shopify users.
Only then will I create a list of the best Shopify apps that are actually going to give value to my readers.
Similarly, if we are writing about fat loss tips on vegan nutrition, we even mail to the biggest nutritionists in the world, jump on their social media or live to get our questions answered. I will also go around Instagram and other social media to ask the fittest vegans about their opinions.
It's mostly about not posting what's there on google 1 page and putting your own research in and giving a complete separate result. It takes some time but always ranks good on the top page.
Now, this strategy not only works for SEO but for generating all other kinds of videos and podcasts.
What do you guys think?
Shameless Plug: Recently I got the opportunity to interview people like Kyle Roof, Nick Jordan, and Nitin Manchanda who are some of the top SEO minds of our generation. They gave some amazing tips regarding content creation in bulk and how to do that. You can listen to the same on "The SEO Singh Show" on your favorite podcast app.
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