This new update is not only about content, is about page authority. You will see different posts talking about Link building being extremely important for this update. However in my industry that could be deadly.
I work for a plastic surgery center in South Florida, I have over 18 years on digital marketing management. We rank pretty high on several relevant keywords, the speed of our website based on google insights is 82/100, our main competitors have it around 60/100. In terms of UX we are doing great, there is always room for improvement, and I work daily on the website to have the best rank possible.
On march 12, 2019 Google decided to roll a new algorithm update, one of the main factors for ranking is now page authority, and link building. We dropped in rakings, One of our major competitor which only has a pagespeed of 2/100 is now ranking higher. While doing research through ahrefs and SEMrush, I noticed the competitors have links from the the HuffPost, from Miamiherald, the Medicaldaily, and the main reason is because both competitors are under investigation for patients deaths.
There has to be a solution for this, in some way Google may be giving more patients to a business who are infamous. I know the ranks will eventually change to favoring UX, pagespeed, and content, meanwhile the ranks are about who is more noticeable on the web, and that could be deadly in some industries.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/b72jeh/how_google_march_update_could_be_killing_plastic/>
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