Hi, in a company I work for I stumbled upon a page which has a lot of backlinks from an external source, thus carrying a lot of juice (scholarship program). The weird thing is that we link 5 times to the same destination (homepage) within 106 words using the same anchor (our brand name). My question: does it pass more link juice this way, or should I also link to the other pages within that text using different anchors where it's relevant? Thanks!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/cwh4i7/multiple_internal_links_with_the_same_anchors/>
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