A SEO tactic, technique or method is considered as White Hat if it follows the followings:
If it conforms to the search engine's guidelines.
If it does not involves any deception.
It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
It ensures that Web Page content should have been created for the users and not just for the search engines.
It ensures the good quality of the web pages.
It ensures the useful content available on the web pages.
Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/cxu0hu/what_is_white_hat_seo/>
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