Monday, February 1, 2021

Is Gradually Changing on Page Keyword to Keyword Variant Best Approach?

Is it true that making changes to on page content more gradually and in intervals is the best approach to avoid losing keywords/ranking/juice?

Changes include:

  • Swapping out a keyword for a similar variant keyword
  • Swapping out keyword in anchor text for the similar variant

Based on some past experience, I have proposed we start with the pages that are barely ranking and do about 5 pages/day, but no more to avoid being too disruptive.

Does anyone have any experiences with gradually changing content? It's tough to find resources on something this specific. If you have any please share.

Thank you

submitted by /u/blackandregal
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/laibfa/is_gradually_changing_on_page_keyword_to_keyword/>

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