Include keywords in meta title and H1

Hi guys,

I have a few questions:

• Does the h1 need to reflect the meta title?
• Does including a keyword in both meta title & H1 will help to rank on Google? (Increase the CTR sure, but not too if it's still a metric for Google}
• Random question. Is keyword research for meta tags (not content) dead?

I think I have myself the answer to those questions, but with all the rumours (a keyword in a meta title doesn't help your SEO, keyword research or stuffing is dead, etc.)

Yes

Yes

No

What do you think?

submitted by /u/MokMok89
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