Hey ya'll, quick question
I'm working with an SaaS client right now...they offer a few different products but these are uber-niche products that a) users may not even know they need, and b) even if they know they need it may need to learn much more information about these products before making a decision.
Right now, the pages on the site for the products are pretty bare and not very informative. So I'm debating two ideas:
- Keep the copy on the product pages the same (sales-focused), but create a new page/post for each of the products that act as informational guides for them (what is it, what does it do, how can it benefit me), and then link between the product pages and the informational pages.
- or just beef up the content on the product pages to include much more information, the same information that would have been included on the new "guide"-style pages above.
I want to make sure the site is capturing both a) users who are already informed and can convert and b) users who need more information. Also want added content to help the site rank for additional keywords related to these products/industries. Wondering what some people's thoughts are.
Thanks!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgk1th/product_page_information_page_or_combine_into_one/>
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