Monday, March 29, 2021

Shopify SEO: Does anyone ever canonicalise collection tags to the collection parent?

Hi,

I was wondering if this is a practice people might use when working with Shopify sites. Obviously, this wouldn't be applicable in many cases where collection tag URLs offer an opportunity for long-tail optimisation, but in cases where cannibalization might be an issue, is this something anyone has encountered?

For those unfamiliar with Shopify, collection tags are essentially auto-generated URLs that reside within the directory of a collection URL.

Let's say you have: /example-collection/

Within this collection you have /example-product/. If any tags are assigned to this product (tags can literally be anything - colour, type, etc...), any collection this product belongs to will dynamically generate a URL path for this tag (i.e. /example-collection/tag-1) which canonicalises to itself. In most cases this hasn't caused issues, but I've noticed instances where the collection tag is outranking or ranking alongside the parent.

Would love to hear any thoughts or experiences with this.

Thanks!

submitted by /u/wolfofserps
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mfm9e5/shopify_seo_does_anyone_ever_canonicalise/>

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