Startup with the option of EMD with service+cityname. For local SEO and GMB would you go for a brandable name for longterm or a EMD.

it's a startup and I am not thinking this will be some nationwide business but also, you can lose out on searches for your specific business if you make the business name the search term and people get directed elsewhere.

A few key points.

• It's a smaller city outside of a larger city.
• There are zero window install companies in that city.
• It's the nice neighborhood city of the big city so the clientele is high end and also thinks they are better than the other businesses. So a local business might be favored.
• I have a great brand name I made up for use instead of an EMD so that is still an option.

I see 2 options:

1. EMD all the way. Might be able to establish a trademark for the city name with my product because I am first. Register the other similar domains and build funnel sites.
2. Build a funnel site with the EMDs to build a backlink and funnel people to my branded site.

I'd like to hear r/SEO 's thoughts.

submitted by /u/JackedTORtoise
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