Thursday, July 1, 2021

Too many SEO metrics

When it comes to measuring SEO performance there are so many metrics - website visitors, page query rankings, bounce rates, page sessions, click through rates etc.

What is really the main metric to be measuring?
Wouldn't it just be website visitors?

I don't understand the point of having all the other metrics (unless you are a large organisation with an actual SEO team to optimize SEO) - sure high bounce rates can give an indication that SEO content can be improved, low CTRs can show that the headlines/titles can be improved, but which ones are actually important?

I find this is something that is very common not just in SEO, but in Google Ads or CRM. What is actually worth measuring?

submitted by /u/martinz69
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/objgo6/too_many_seo_metrics/>

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