Friday, December 27, 2019

Best SEO for calendar content?

Hi there,

we are doing an astrology website. We have a page "daily horoscope" which changes - daily. The URL is remaining the same. The same thing for the weekly, monthly, yearly horoscope.

So, over the years, we have created this content structure:

monthly horoscope / 2017 / December / Aries monthly horoscope / 2018 / December / Aries monthly horoscope / 2019 / December / Aries (and so on)

Each content was sorted by type / year / month / day etc.

This summer we have published the December horoscope for 2019. Google crawled it very fast, the pages were indexed quickly.

But we got this problem: A search after "Aries December" provided the monthly horoscope for 2018 on the first hand. But the user wants probably to know this year's horoscope.

To avoid this we have hidden the last year's content and created a redirection from the old URL to the current year / month. The idea: Nobody wants to read the old horoscope. So it's good to redirect them to the current content.

But on the other hand: We are losing a lot of content. And if you link on a certain content you don't want that the user is redirected to the current content. (e.g. you quote something of the December 2018 horoscope page)

And last but not least: Google Discover only like new URLs, not old established ones.

So this is a "calendar SEO problem". I would be happy to hear your thoughts on that...

Best wishes, Georg.

submitted by /u/gfranz75
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/egj3ya/best_seo_for_calendar_content/>

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