Context:
I am working on a website that took a dip in rankings across all keywords last year. Given the timing our initial thoughts were that it was EAT related so we have been working to address that (and a few other areas we discovered after some analysis and speaking to agencies).
However, we recently updated the whole site moving from Wordpress to a custom CMS that involved updating page templates and 1:1 redirecting a large number of URL’s. More recently we also made the decision to remove Hreflang and in doing so redirected more URLs back into the English versions. On both occasions we saw a spike in rankings Only for them to drop again over time.
It seems that Google is giving us the higher positions at first before it processes more signals about the page and then it drops back down again.
My question is:
What signals do you think Google would be processing in the days after these changes?
My initial thought was links, but we have been very strict on the links we’ve built and I have scoured our back link profile and found no glaring clues. Am I missing some other potential signals that could be causing this and need addressing?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/al1z3j/question_about_google_ranking_signals_over_time/>
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