Question regarding backlink options

Hello,

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So I'm very recent to SEO, but I started working in the digital marketing department and I'm getting more into it.

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Now the company where I work is basically a company that offers a big variety of services. What we want is to rank our services pages so people find us when they are in need of that kind of service. So basically, our homepage doesn't really matter, what matters are the services pages.

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Now, for SEO we are mainly doing LinkBuilding strategy with email outreach and guest blogging. But, which link should we get a backlink for:

- The root domain (www. example company . com)

- or the services pages (www. example company . com / services / service1 ) ?

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Because we have so many services and I really think we are not getting any results. We always aim for the services pages links, but maybe getting backlinks for the root domain may increase and strenghten the other pages?

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Would love to get some opinion.

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Thank you,

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