The most essential tip for writing an article is not to use ten-dollar words where two-dollar words will work. Avoid using jargon, fancy vocabulary or showing a professorial attitude unless the audience calls for it. Reminder, not everyone who needs your insights or information is a scholar, try to write articles that are easily understood by people at and above the middle school grade level or by immigrants who have limited vocabulary in your language.
Written content is undoubtedly useful but today visual materials such as infographics or videos are outperforming for marketing purposes and they will continue to be one of the most frequently used content marketing strategies for 2020.
Since it is far simpler for people to remember visual information than the same information in written form because the human brain processes visuals 60,000 times faster than text. That’s why marketing videos and especially infographics are all the rage now:
· Infographics can increase web traffic by around 12%. (Demand Gen Report)
· Posts with images usually have 650% higher engagement than text-only posts. (Webdam)
· 30% of marketers use graphics, such as infographics, more often than any other type of visual content. (Venngage)
· Content with relevant images gets 94% more views than the same content without image. (Quick Sprout)
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/eejma3/2020_predictions_for_content_marketing/>
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