I'm always having to educate clients on what the purpose of link building is, and I find that with some clients it never really goes in and they'll keep asking the same questions again and again.
In a nutshell, I always explain to clients that we create and publish owned media content on their sites to rank for keywords we're trying to target, then we earn backlinks to improve those keyword rankings.
But does anyone have any good metaphors for this activity, that perfectly captures the point of it all?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ee7vgv/does_anyone_have_any_good_metaphors_for_what_the/>
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